— Visual identity for Experimentarium
Experimentarium is an activity centre for science, technology, environment and health. Experimentarium's aim is to encourage interest in science and technology through new aproaches to play and learning. Based on Experimentariums' words of value, I created this proposal for a visual identity. The key words to my project were quirky and exploring - words chosen because of Experimentariums' way of exploring things from new angles and directions.
As to the identity, the logo is made from my key words of inspiration - it's quirky and has a set of arrows pointing in towards both positive and negative space, which makes it impossible for the eye to focus on both types of directions; directions which compliment the logo with life and movement.
Experimentarium is an activity centre for science, technology, environment and health. Experimentarium's aim is to encourage interest in science and technology through new aproaches to play and learning. Based on Experimentariums' words of value, I created this proposal for a visual identity. The key words to my project were quirky and exploring - words chosen because of Experimentariums' way of exploring things from new angles and directions.
As to the identity, the logo is made from my key words of inspiration - it's quirky and has a set of arrows pointing in towards both positive and negative space, which makes it impossible for the eye to focus on both types of directions; directions which compliment the logo with life and movement.